“We are all 99.9 percent genetically equal. It is one one-hundredth of one percent of genetic material that makes the difference between any one of us.” — Barry Schuler


Look around you. We are all 99.9% genetically equal. It is only one-hundredth of one percent of genetic material that makes the difference between any one of us.

And did you know that we share 97% of our DNA with chimpanzees and 43% with bananas! 004% of our DNA is shared with Neanderthals. That is how big the difference is from one species to another.


The question is, what is the 0.1% that makes you different?

To explain further, I would like to tell you the amazing story of the very very big in the very very small.

We have 37.2 trillion cells in our body. This is a very BIG number right!?! Not millions, billions, but trillions!

To give you a perspective, if we take all the cells out of your body, throw them in the sky; there will be more cells than there are stars in the Universe!

That is how big the world inside you is! So let's turn the lens inwards and zoom in further within this exciting and gigantic world that makes you unique.

Now because of its size, let's zoom in to one cell level. Inside we find what we call the nucleus and zooming further still, is the human Genome: 23 pairs of chromosomes.

Now if I zoom in on one chromosome, we will find this elegant double helix - our DNA (short for Deoxyribonucleic acid). The blueprint of life, this is your instruction manual, where all your biological and physical instructions lie.

If I zoom in further we find the Base pair, the Genome alphabet, composed of its 4 Nucleobase letters: A, C, G and T (short for Adenine, Cytosine, Guanine and Thymine).

This ‘Book of You’ contains approximately 3.2 billion letters, arranged in sentences of different shapes and sizes called genes. It would take you over 100 years to type a copy of the ‘book of you’, and the book would be approximately 600 000 pages long! We have approximately 24,000 genes that are coding for something and there are another 120,000 that do not code anything we know of yet. Some scientists talk about quantum genetics, and others of ‘junk’ genes. Personally, I believe they are here for a reason yet to be discovered.

Now again, to give you a perspective of how big this is, you have around 6 feet worth of instructions in each and every single cell of your body. You have around the size of Leonardo DiCaprio in data, wrapped up meticulously; in each and every cell of the 37.2 billion cells you have in your body! That is a lot of Leonardo DiCaprio! That is enough DNA to go to the moon and back 6000 times!

Only 0.1% of this genetic material differs from the people around you. The most common type and point of variation is a single base change at a particular position – this variation is called: Single Nucleotide Polymorphism, or SNP (pronounced SNIP). 0.1% still represents a lot of data.

Now what does this mean for us?The world has completely changed - yet nobody knows about it.

Perhaps due to its size, some scientists decided to sequence our DNA. This was completed in 1998, taking almost 20 years and cost $3.2 billion USD.

We are now able to do the same job within a few days and it costs approximately $1000 USD. The price has fallen 100 million times! That’s the equivalent of you filling up your car with petrol in 1998, waiting until 2011, and now you can drive to Jupiter and back twice!


Nature has provided us with a spectacular toolbox. An architect far better and smarter than us has given us that toolbox, and we now have the ability to use it.

We now have access to those instructions, to find out what the story of the ‘book of you’ is, what makes you different. All the bits that make you so unique, all the answers are within you; encrypted and well preserved, wrapped up optimally in your genome, inside your cells.

The old adage of one size fits all, is definitely irrelevant – we know that. Now you can be empowered by discovering all the information that makes you who you are, the information that is relevant to you! No more guess work or irrelevant information overload, and better – no more inadequate plans or treatments that do not fit you.

If you were looking to lose weight, wouldn’t you like to know the most efficient way of doing so, by answering questions such as:

How my body metabolises fatAre carbs to be avoided?What type of training will respond better to my genes?

Would you like to know your key Health areas you should look after? To then have a prevention plan in place, leading you to be proactive by implementing simple habits and non-costly solutions, with powerful results?


The time is now, just like any great discovery, it is your choice to use it for the better of mankind, use it for yourself first to influence people around you for the better.

I urge you all to turn the lens inwards. It’s time to learn from within to reach your full potential externally!

Thomas O